Mikey Rukus creates Custom Theme Music and Walkout Music for Mixed Martial Arts companies and fighters all over the world. In the last 16 months, Mikey Rukus and Mikey Rukus Music have acquired over 40 clients- companies and fighters; created nearly 100 theme songs with a 100% success rate to date.
The process that involves custom music from Mikey are very simple. Mike deals personally with each and every client. He gets down to the bare bones of what story each client is trying to tell. For a company looking to advertise, Mike finds out exactly what message each company wants to project to their core demographic, to include catchphrases, taglines, business mottoes, even down to the style of music. For a fighter, Mike delves into the back-story of that individual fighter, looking for commonalities that link the everyday person to that individual fighter and/or their fans. This creates a deeper fighter/fan connection thru their music, and it also creates a deeper meaning for that fighter when training to or walking out to that music.
Mikey Rukus creates any and all styles of music, whether it be rock, hip hop, heavy metal, orchestral, industrial or even dubstep. Whatever the client wishes to go with is what Mikey goes after.
Marketability for MMA fighters and companies is also a huge avenue that is still untapped, in which Mikey sits down with each client and shows them how they can create a revenue stream thru proper marketing of their music, essentially launching their brand, or extending their brand through the music which is created.
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